Why so late?

In an effort to move up production of the send-home issue, this year we struck a compromise between last year’s late July publication and planning to print early in the month next year. But the print-date agreement between editorial and advertising resulted in this issue’s staggered finish. Editorial content was actually finished July 2, launched online July 8 and advertising content was added by July 15 for the July 16 publication date.

 

The Chronicle typically publishes once a week during the first summer session, when top editors take classes and work on the paper, and the first few weeks of the second session are usually devoted to the mammoth send-home issue (this year more than 100 pages).

 

Like last year, editors were required to take fewer summer classes as part of the Chronicle Leadership Assistance Program than in years past. In order to give them more flexibility for July and August, we chose to bump up our send-home production, which means stories were put to bed July 2.

 

But because of supplements and ad agreements, the advertising office was only able to move its production by a week, to July 16.

 

Next year, however, production will be much more seamless, and The Chronicle will be printed and sent home nearly the moment the paper (and editors) go to bed.